Engagement Analytics
Help articles may not be fully accurate — they can lag behind the app due to frequent updates and automated translation. If in doubt, please contact support.
On this page
Engagement Analytics re-presents the same two underlying numbers as Event Analytics — impressions and confirmed bookings — as a gauge and two charts, so you can see them at a glance across every event you sponsor. It does not add any new data source of its own.
What is on this page
- Engagement Rate gauge — a radial gauge showing the average engagement rate across all of your sponsored events (a simple average of the per-event rates, not weighted by event size).
- Impressions chart — an area chart with one point per sponsored event, labelled by event title (truncated to 20 characters) and valued at that event's impressions figure.
- Engagement by event — a bar chart of the same per-event engagement percentages shown on Event Analytics.
- CSV / Excel export — the same underlying export as Event Analytics, linked at the bottom of the page.
What these numbers do and do not capture
It is worth being precise about this before you build a report around it: EventMann does not collect banner click-throughs, booth-visit counts, QR-code scan events, dwell time, or any other content-interaction signal on the sponsor side. Everything on this page is derived from just two inputs — the event's booking count (for impressions) and its confirmed booking count (for the engagement ratio).
Because engagement rate is calculated as confirmed bookings divided by ten times that same confirmed-booking count, the arithmetic pins it at exactly 10% for any event that has at least one confirmed booking, and 0% for one that has none. That means:
- The gauge at the top of this page will usually sit close to 10% multiplied by the share of your sponsored events that have any confirmed sales — it moves when events cross from zero bookings to their first booking, not gradually as more people engage.
- The “engagement by event” bar chart will show the same flat 10.00% for every event that has started selling, and 0% for the rest. Differences between two active events on this chart are not meaningful — use Reach and Impressions on Event Analytics for real event-to-event comparison instead.
- The “Impressions” area chart is not a time series despite its shape — each point is one event's impressions total, laid out left to right in the order your sponsorships were returned, not a week-over-week trend.
Good to know
- This page and Event Analytics draw from the same numbers; if a figure here looks surprising, cross-check the literal value in the Event Analytics table.
- None of the charts here filter by date range — they always reflect every sponsorship you currently hold.
Troubleshooting
- The engagement gauge never seems to change — expected, given the fixed 10% ceiling described above; it is not something a change on your side will move.
- The page is empty / all charts are hidden — you have no sponsorship records against any event yet; apply for a package first.
- The bar chart and the Event Analytics table disagree — they shouldn't; both round the same underlying ratio the same way, so refresh and compare again before assuming a discrepancy.