Search Visibility on EventMann
Organizer Guide
3 min read
Help articles may not be fully accurate — they can lag behind the app due to frequent updates and automated translation. If in doubt, please contact support.
On this page
Beyond the per-field meta title, description and schema type you set on each event (see SEO Settings), EventMann does a fair amount of search-engine work for you automatically, in the background, on every published event.
What EventMann does automatically
- Structured data (JSON-LD) — every event page emits schema.org Event markup: dates, venue or virtual location, organizer, ticket offers and availability, and event status (scheduled, postponed or cancelled). Once an event has published ratings, an aggregate star rating is included too.
- Breadcrumb markup — a BreadcrumbList entry is added alongside the event data, which is what lets search engines show a breadcrumb trail under the result instead of a bare link.
- Sitemap — every published, publicly-visible event is listed in the platform sitemap automatically, in every locale it is available in, with hreflang annotations so search engines serve the right language version to the right visitor. Draft, paused or unpublished events are never included.
- Open Graph & Twitter Card tags — generated from the same title, description and image you can override per event.
What you control per event
- Meta title, description and keywords.
- The Open Graph share image.
- The schema.org event type used for rich results (Event, MusicEvent, SportsEvent, EducationEvent, FoodEvent, BusinessEvent or SocialEvent).
All of these live on the event's own SEO Settings screen (Event → Manage → Promotion → SEO Settings) — this article covers what happens platform-wide regardless of what you fill in there.
Good to know
- An event only appears in the sitemap once it is published and publicly visible — a draft, an unpublished, or an invite-only event is deliberately excluded so search engines are never offered a page most visitors cannot actually book.
- Ticket pricing in the structured data reflects live ticket types and availability, and updates automatically as tickets sell out or new ones are added — there is nothing to refresh manually.
- Rich results (star ratings, price ranges, “sold out” labels) are up to the search engine to decide to show; correct structured data is a prerequisite, not a guarantee.
Troubleshooting
- Event is missing from search entirely — confirm it is actually Live and set to public visibility; anything else is intentionally left out of the sitemap.
- Rich result (star rating, price) is not showing — the underlying data is emitted automatically, but whether a search engine renders it as a rich result is entirely their call and can take time after publishing.