Marketing
Organizer Guide
4 min read
Help articles may not be fully accurate — they can lag behind the app due to frequent updates and automated translation. If in doubt, please contact support.
On this page
The Marketing area (Organizer → Marketing) is where you reach the people who already know you: attendees who have booked one of your events. Campaigns, landing pages, push notifications all draw from that same audience — EventMann does not sell you access to anyone else's users.
What you can do here
- Overview — campaigns sent and email open rate at a glance, plus your five most recent campaigns.
- Campaigns — write and send targeted emails (Announcement, Reminder, Promotional or Follow-Up) to a segment of your audience, optionally scoped to one event.
- Landing Pages — build a standalone promotional page (published at
/lp/your-slug), optionally tied to a single event. - Push Notifications — draft a browser push message and target everyone, confirmed attendees, or push subscribers only.
- Audience — a separate sidebar entry (not a Marketing tab) showing the read-only contact list your campaigns draw from, rebuilt from your bookings.
- Social Accounts — also its own sidebar entry; connect the accounts your per-event Social Marketing posts publish to.
Tracking pixels (Facebook, Google Ads, TikTok, GA4) used to live on this tab strip but now sit under Integrations — same settings, different row, because they are an outbound integration rather than a campaign tool.
How to send your first campaign
- Organizer → Marketing → Campaigns → New Campaign.
- Give it a name, pick a type, and write the subject and content. Optionally link it to one event.
- Choose the audience: everyone in your booking history, confirmed attendees of a specific event, past attendees of your other events, or only people who opted into your newsletter.
- Save as a draft, or set a future send time to schedule it.
- Press Send when ready — delivery is queued immediately, not instant.
Settings explained
- Segment — “All” reaches everyone who has ever booked one of your events; “Attendees” and “Past attendees” filter by confirmed bookings on a chosen event; “Newsletter” additionally requires the recipient to have opted into marketing email.
- Scheduled send time — must be in the future; leave blank to send as soon as you press Send.
- Linked event — optional, but required if you want to target that event's attendees specifically.
Good to know
- Every campaign passes an automatic content filter before it saves. If the subject or body contains a blocked term, saving fails with an inline error and you get an in-app notification — the flagged word itself is never logged, only its category.
- A send is not one big job: it is split into chunks of 100 recipients dispatched as a batch, so a large list can take a few minutes to fully go out even though the campaign already shows as sending. You cannot recall a send once it is queued.
- The open rate on the Overview card comes from an invisible tracking pixel embedded in the email; a mail client that blocks remote images will undercount opens for that recipient.
- Campaign audiences are hard-scoped to your own bookings — there is no way to reach users who have never interacted with one of your events.
Troubleshooting
- Sent a campaign but the recipient count looks tiny — check which segment you picked; “Newsletter” in particular only includes people who explicitly opted in, which is usually a small slice of your full attendee list.
- Campaign will not save — the subject or body was flagged by the content filter; reread it for the obvious culprit and resave.
- Campaign has said “Sending” for a while — normal for a large audience since delivery happens in the background in batches; it will flip to Sent once every chunk finishes, even if a few individual sends failed.