Social Media Integration

Social marketing lets you write, schedule and publish posts about one event from EventMann. You connect your accounts once under Grow → Social Accounts; you write the posts in Manage → Marketing → Promotion → Social marketing inside each event. EventMann supports Facebook, Instagram and LinkedIn.

Connect an account

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1. Open Grow → Social Accounts ①.
2. Click Connect on a platform (the button reads Add another ② once one account is linked). You are sent to that platform to sign in and approve access, then you choose which page or account to link. You never paste a key.
3. A status shows next to each account: Active, Paused, or token expired. When a token has expired, Reconnect ③ starts the approval again.
4. The pause button ④ stops posts going to that account without disconnecting it. A cross removes the account.

• Facebook posts to a Page you administer, not a personal profile.
• Instagram must be a Business or Creator account connected to a Facebook Page. Instagram posts always need an image.
• LinkedIn posts as you, from your own profile. EventMann does not post to a LinkedIn Company Page.

See an event’s posts

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1. Click Create post ① to write a new one.
2. The row of accounts at the top shows what is connected; Connect account ② takes you to Social Accounts.
3. Tabs ③ split the list into All, Drafts, Scheduled, Published and Failed.
4. A Failed badge ④ means a platform refused the post; open it to read why.

Write a post

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1. Click Generate with AI ① to describe the post in a few words and pick a tone; the assistant drafts a version for each selected platform using the event’s real name, date, venue and booking link. Always read it before you publish.
2. Click Templates ② to start from one of seven ready-made posts (announcement, early bird, last call, day-of reminder, recap, behind the scenes, sold out).
3. Click Hashtags ③ to insert a saved hashtag set, or save a new one.
4. Write separate text for each platform on its own tab, switch the platforms you want on, and watch each counter: Facebook allows 63,206 characters, LinkedIn 3,000 and Instagram 2,200. The insert chips add the event’s name, date, link and so on.
5. Add an image per platform by link, by uploading one, or with Event image.
6. Choose how it goes out: switch on Schedule for later ④ and set a time, Save as draft, or click Post now ⑤.

Good to know

• A post belongs to one event. There is no single post to all your events.
• Scheduled posts are picked up by a job that runs every five minutes, so allow a few minutes around the time you chose.
• Publishing runs in the background; the page checks the status for you.
• A post is shown as Published as soon as it reached at least one platform. If you posted to several, open the post and read each platform’s own status: another one may have failed.
• A post that is publishing or already published cannot be edited. Drafts and scheduled posts can.
• You need an active, unexpired account for each platform you tick, or that platform fails with a message saying so.

Troubleshooting

• I cannot connect Instagram — the account must be a Business or Creator account linked to a Facebook Page.
• A post failed on one platform — open it. The usual reasons are an expired token (use Reconnect), a missing image on Instagram, or a platform that rejected the text.
• The post did not go out at the scheduled time — the account may be paused or expired. Fix it and edit the post to schedule it again.
• X (Twitter) is missing — EventMann posts to Facebook, Instagram and LinkedIn only.

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