Event Insights
Organizer Guide
4 min read
Help articles may not be fully accurate — they can lag behind the app due to frequent updates and automated translation. If in doubt, please contact support.
On this page
Event Insights is actually two related screens reached from the same event: the Event Insights analytics page (a tab under the event's Analytics group) and the Event Intelligence command center (pinned right under Overview, above the collapsible menu groups). One shows you what happened; the other tells you what to do next.
Event Insights: what happened
- Summary cards — total attendees, new vs. returning attendees, and group bookings
- Sales Velocity — ticket sales by hour, loaded live
- Attendee Map — the top countries and cities your attendees are booking from
- Price Sensitivity — for each ticket type, how many people viewed it, how many bought it, and the resulting conversion percentage (colour-coded: green at 15% or above, amber from 5-14%, red under 5%)
- Demographics — new vs. returning and individual vs. group bookings, plus how sales split across ticket tiers
- Sales Trends — total sold vs. capacity, an estimated days-to-sellout, and a daily cumulative-sales chart
- Competitor Awareness — other events happening around the same time in the same city or category
Event Intelligence: what to do next
The command center turns the event's real state into a setup-readiness score and a live to-do list. Nothing here is guessed: it is a deterministic checklist computed from your event's actual data every time the page loads.
- Readiness score — a weighted percentage across seven checks: title, description and image (weight 3, critical), a venue or streaming link (weight 2, critical), at least one active ticket type (weight 3, critical), checkout questions, discount codes and planning tasks (weight 1 each, optional), and being published (weight 2). All three critical checks must pass before the page will offer to publish for you.
- At a glance — tickets sold vs. capacity, percent sold, confirmed revenue, and a countdown to the event
- What to do next — prioritised, one-click recommendations: add tickets if none are active yet, publish once you are ready, a near-capacity warning past 85% sold, a slow-sales warning if you are under 40% sold with 14 days or less to go, a nudge for bookings still awaiting payment, and a nudge for overdue planning tasks
- AI briefing — an optional, short written summary of the exact numbers above, generated on request in your own language. It only narrates the checklist and figures you already see — it is never the source of them, and it fails silently, leaving the rest of the page working, if AI is not configured or the request fails
Good to know
- The score and recommendations are pure arithmetic over your event's real data, computed fresh on every page load. The AI briefing is only a plain-language narration layered on top of them, cached for 6 hours per exact combination of score, checklist and sales so it does not go stale or regenerate itself needlessly
- Publishing is worth only 2 of the total weighted score, so a live event can still show well under 100% if optional items like checkout questions or planning tasks are still outstanding
- Insights figures need real traffic and sales to say anything useful — a brand-new event shows mostly empty states until people start viewing and booking
Troubleshooting
- Insights page is mostly empty states — there is not yet enough sales or attendee data behind that particular chart
- Score did not move after publishing — the published check is only worth 2 points out of the total; other unchecked items still weigh the score down
- AI briefing button does nothing, or the section never appears — AI narration is optional and depends on a configured key; when it is unavailable the section says so instead of showing a briefing
- A recommendation will not go away after I fixed it — recommendations are recomputed on load, so refresh the page once the underlying data (a ticket type, a payment, a task) has actually changed