Search Visibility on EventMann
Organizer Guide
3 min read
Help articles may not be fully accurate — they can lag behind the app due to frequent updates and automated translation. If in doubt, please contact support.
On this page
Besides the title, description and image you set yourself (SEO Settings), EventMann does a good deal of search-engine work for you, automatically, for every published event. This article describes that background work so you know what you do not have to do.
What EventMann does automatically
- Structured data. Each event page carries machine-readable event information: dates, venue or online location, organizer, ticket offers with price and availability, and whether the event is scheduled, postponed or cancelled. Once the event has published reviews, an average star rating is included.
- Breadcrumbs. A breadcrumb trail is added so search engines can show where the event sits instead of a bare link.
- Sitemap. Every published, public event is listed in EventMann’s sitemap, with language alternatives so searchers get the right language. An event is advertised only in the languages it is actually translated into, so that thin copies are not offered to search engines.
- Share previews. The Open Graph and Twitter Card tags that make a link look good in a chat or feed are produced from the same title, description and image you can override.
- Place pages. Events with a venue in a city can appear on EventMann’s city and country pages (for example “events in Mannheim”). A place page exists only while it has at least one public event.
What you control per event
- Meta title, description and keywords.
- The share image.
- The schema type (Event, Music, Sports, Education, Food, Business or Social).
All of it is on the event’s Promotion → SEO Settings tab. What you write about the event itself also matters: a full description, a clear venue and address, and a cover image all feed the structured data. The Event Intelligence checklist flags the first two.
Good to know
- An event is listed only while it is published and public. Drafts, paused events, unlisted and private events are left out on purpose, so search engines are never offered a page most visitors cannot book.
- Prices and “sold out” in the structured data follow your live ticket types. There is nothing to refresh.
- Whether a search engine shows rich results (stars, prices) is its own decision. Correct data is a precondition, not a guarantee, and it can take days after publishing.
- The address of an event’s country is part of the structured data and is what tells search engines which market the event is for.
Troubleshooting
- My event does not appear in search — check it is Live and public. Then allow time: a new page is found on the search engine’s schedule.
- Stars or prices are not shown — the data is there, but search engines decide whether to display it.
- My event is missing on the city page — the page lists only live, public, in-person events with a valid country, not online events.